WAPA » About » Strategic Planning

Strategic Planning

WAPA 2023-2030 Strategic Plan​

Power Forward 2030 is the culmination of months of collaboration. In following our core value to seek, share and partner, WAPA sought feedback from employees, customers and stakeholders throughout its formulation. We solicited internal and external input during our Mission and Vision refresh, as well as the environmental scan which has informed WAPA senior leaders throughout the strategic planning process. Most recently, we sought input on the draft Power Forward 2030 plan.

In August 2022, WAPA held eight Let's Talk Strategy sessions and conducted a survey with customers and employees to introduce and seek input on our proposed strategic plan, Power Forward 2030. Overall the feedback was positive and validated that we are on the right path. For a summary of the input received, review the Engagement Results​​ (PDF).​

Thank you for the feedback you provided us throughout this rigorous process. The senior leadership team listened to all feedback and aligned on a path forward we believe will position WAPA for success, today and in the future. Please take a few minutes to review our latest i​teration​ (PDF)​.​


Safely provide reliable, cost-based hydropower and transmission to our customers and the communities we serve. 


Empowering communities, securing a resilient energy future.



Affordable, low-cost hydropower

Reliable energy delivery​

Industry expertise​


Trusted partner-bridge builder



Rewarding work

Professional growth

Supportive culture and community


Listen to understand, speak with purpose.       

Seek. Share. Partner.       

Respect self, others and the environment.

Do what is right. Do what is safe.

Be curious, learn more, do better. Repeat.       ​​​​​​​

Serve like your lights depend on it.​


For questions or additional information, please contact:

Chieft Strategy Officer Kerry Whitford

Stakeholder Engagement Stacey Decker


WAPA published the Strategic Roadmap 2024​, titled "Powering the Energy Frontier," January 2019. The Roadmap was initially published in May 2014.​​

Page Last Updated: 11/10/2022 5:42 AM