Turning energy services into community service allows a utility to demonstrate its role as a vital member of the community. As restructuring of the industry continues, these efforts can help utilities remain anchored in the community. It reinforces the messages of both the American Public Power Association's Hometown Connections and the National Rural Electric Cooperative Association's Touchstone Energy program motto, "The Power of Human Connections."

So, how do you get started on your own efforts? Chances are, you already have. But here are some new ideas:

Christmas in April. Last year, 40 volunteers from Colorado Springs Utilities repaired the homes of senior citizens as part of this national drive to "build a better America." The utility's Community Focus Fund also donated $2,000 to the effort. Since energy efficiency is vital to keeping housing affordable, this effort gracefully combines community and energy services.

Holiday gift drives. In 1999, Imperial Irrigation District served as a collection point for bicycles as part of the community's bicycle refurbishing project. IID accepted bicycles at two locations. The bicycles were then refurbished by inmates at the Centinela State Prison.

Turning waste into energy. Sacramento County's Kiefer Landfill has become a $10 million powerplant fueled by methane from rotting garbage. Sacramento Municipal Utility District buys the electricity and sells it to a U.S. Environmental Protection Agency laboratory in Richmond, Calif.

Roundup programs. Many utilities, including United Power in Brighton, Colo., allow their customers to round energy bills up to the next highest dollar. The extra money collected goes to funds to support community initiatives and help those in need.

Home shows and Parades of Homes. These events offer utilities an opportunity to showcase energy efficient technologies. These settings help reinforce the fact that efficiency, elegance, and quality home construction go hand-in-hand.